Marketing channel article Essay Example | Topics and Well Written Essays - 500 words - 1

Marketing channel article - Essay Example The competition is reacting accordingly in order to ensure Amazon does not steal market share away from them. â€Å"Companies like Walmart, Best Buy and Toys â€Å"R† Us have already announced that they will not be undersold and will match any competitors’ prices in a printed flyer or website† (Loeb). The use of a matching pricing strategy can help retailers retain market share, but it does so at the expense of lowering profitability. The pricing strategies that are being used by major retailers are benefiting the customers who are going to be able to obtain bargain prices on many products. Best Buy plans to match competitors prices as well, but this firm believes that they have a competitive advantage over Amazon because they are able to physically show its customers the products they want to buy in their showrooms, while at the same time offering great prices though its website. For other retailers such as Toys R Us Christmas season is more important to them since most of their yearly sales are dependent on the arrival of Santa Claus on Christmas. A matching pricing strategy was an obvious move for them due to their dependency on Christmas sales. Amazon is leading the pack this Christmas season by offering daily sales on a high variety of items. The pricing strategy of Amazon intends to increase its market share as much as possible. It all starts on Black Friday for Amazon with deals on popular items such as sm artphones, diamond rings, and Wrangler jeans. After Black Friday the company intends on adding deals each day on different items in order to motivate buyers to make purchases. Last year Amazon lead the industry with 2,840 prices changes on Black Friday. Most of the prices changes were down, but some went up in order to offset the loss of profitability of reducing prices. This article showed that pricing is a critical factor that affects the buying behavior of consumers. Companies competing for market shares

Final Exam Essay Example | Topics and Well Written Essays - 500 words - 10

Final Exam - Essay Example The Peloponnesian War involved the battle pitting the Athenians and the Peloponnesian League under the guidance of Sparta. As a result two immediate long term effects occurred and, hence, affected both sides. For instance, it caused the breakdown of peace meaning Athens violated the Peace of Nicias treaty signed in 421 BC. Another effect included the introduction of the Ionian and Decelean Wars. These two wars occasioned a devastating phase of bloodshed as both sides struggled to gain victory for the acquisition of empires. Subsequently, three long term effects emerged from the Peloponnesian War such as the explosion of the Archidamian War (Tritle 100). It is war that was led by Spartan forces under king Archidamus II. Second effect entailed the contravention of the Peace of Nicias treaty that was meant to stop the war between Spartan and Athenian forces. Third effect is the Sicilian Expedition that was heralded by the Athenians in order to defeat their rivals. The Spartans prevailed over the Athenians because of their prolonged siege that induced diseases and starvation in the Athenian population. The Spartans later showed clemency to the Athenians by refusing to enslave them. It is crucial to highlight that the aftermath of the war played a major role in changing the Greek civilization. The tyrants that ruled Greece suspended democracy. In this sense, it became a reactionary regime that would eliminate the oligarchs and create the capacity for true democracy. During the Peloponnesian War, Pericles demonstrated two political strengths worth noting because they contributed to the favorable outcome witnessed in the duel. First, he was a charismatic speaker who applied both rhetoric and flowery language in persuading the masses. As the leader of Athens, therefore, he integrated colorful speech with the need for his people to exact revenge against the